ArtistRack brings to you the visuals for ‘VIVO PERSA’ by the talented AURORA KUDA:

Things are not always as they appear. Someone could have it all – the looks, the luxury, “the life” – and still feel lost. Expensive cars, high fashion, and parties thrown in your honor will never take the place of true love. Italian up-and-comer Aurora Kuda explores the conflict and confusion that are part of the highs and lows of chasing and holding onto that love. Her song and video “Vivo Persa,” which roughly translates to “Life Is Lost,” tell a tale instantly recognizable to any who have experienced the complications caused by the desire to be wanted, needed.

Directed by fellow countryman Paolo Galassi, the video captures the emotional upheaval of an entire romantic relationship in one afternoon. Aurora plays a famous actress and singer attending her own record release party organized by her partner Gabriele (played by renowned Italian photographer Gabriele Rigon). Another guest seems to threaten their relationship, as suspicious, intimate conversations cause jealousy, confusion, and a private quarrel. This all spells doom for our lovers until Gabriele reveals the reason behind his secretive meet-up with this “other woman”: he had asked her to bring the engagement ring he now offers to Aurora. Our hero was lost until true love found her.

Beautifully shot in and around a classic Italian villa in the country outside of Bologna, Aurora shifts between bold, striking performance scenes and the confidence-shaking event her character is enduring. Based just outside of Rome, Aurora Kuda has crafted a moving, danceable, soulful ode to real-life romance – not the starry-eyed storybook kind.

“Vivo Persa” has all the marks of a seasoned singer/songwriter. You’d think she’d spent years honing her style, realizing her vision, and perfecting her unique sound. While it’s true that Aurora has been writing, singing and performing since the age of 16, Vivo Persa is her first album, and first-ever studio recording. The tracks were recorded at Fortress Studios in London and Italy’s Sebasound Studio in Santarcangelo di Romagna. The album was mastered by Greg Calbi of NYC’s legendary Sterling Sound of New York, who has worked with some of the greatest artists in the world, like David Bowie, John Lennon, and Bruce Springsteen.